Media Kit for Bloggers: What Are They & Do I Need One?

Media Kit for Bloggers: What Are They & Do I Need One?

Media Kit for Bloggers: What Are They & Do I Need One?  

What is a media kit? How do you make them? Do I need to have one? 

These are all very important questions, and luckily, I’ll be doing my best to answer them in this post. One thing that I need to make clear from the get-go is that if you’re a blogger or influencer and you’re looking to work with brands, then having a media kit is very important. I can’t remember who I have to thank for enlightening me about the necessity of media kits, but to whoever it was, thank you!

Your media kit will include a lot of important information, including references from brands or companies, who you’ve worked with before (if this is applicable), to give you that head start!


What is a media kit?

A media kit is a document that will contain important information about your blog (or social media account(s), if you’re an influencer). This is what you’ll be giving to brands who reach out to you for collaborations; it’s what they usually ask for at the very beginning. Your media kit will include everything – such as a mini section about you, a short description of what your blog is about, your stats, your demographic, your charge rates, and what services you provide. To learn more about sponsored post rates, click here.


Do I need to have a media kit?

As I’ve already mentioned, if you’re looking to collaborate with brands, then yes.

It’s important that as a professional blogger or influencer who’s looking to provide a service, you need to be upfront with brands about what you have on offer. One easy way to do this is to create a media kit – a document that includes all relevant information – to hand to brands from the get-go. It’s quick and efficient, and once you’ve done it, you won’t need to worry about it.

I would also encourage you to think of your media kit as your CV (résumé). It must contain all relevant information about your blog and audience to increase your chances of getting ‘hired.’ It must also be well-formatted to give brands the best impression. If you need template ideas, just do a quick Google search and you should get plenty of results. Unfortunately, I don’t have any reliable links to give you this time around.


What do I need to include in my media kit?

At the very most, the document (in a PDF format), should be two A4 pages long. The basic information that needs to be included is as follows:

  • About Section (tell brands a little bit about yourself e.g. hobbies, background, aspirations)
  • Short description of your blog (what niche do you specialise in? What sorts of posts do you write and how often?)
  • Your stats (include all reasonable-sized social media followings and information about your target audience)
  • Your rates and the services you provide – make sure to be specific and to keep it concise!
  • Include imagery taken from your blog/social media channels. Make sure they look professional and are some of your best shots!
  • Company reviews (it’s all good talking about how great your blog is, but if you can get companies to back you up, then even better! Click the link below for more info!)

For more information about what to include, click here.


 Final thoughts

Make sure to really sell yourself and be creative with it! You want brands to be certain that you are the right choice for them, so be confident in the way you present yourself!

I wish you all the best of luck, and I hope that this was of some use to you (I know this post was short, but I wanted to cover the basics as concisely as I could). If so, it would mean the world to me if you could share this!

As always, thank you for reading,



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